Advertise with UnderMain

UnderMain, Inc., a Kentucky-based non-profit established in 2014, promotes arts and culture goings-on within the MidWest region. With an editorial mission committed to publishing quality writing from informed perspectives, UnderMain attracts an intelligent, engaged, and ever-widening audience with an appreciation for art and critical discourse.

UnderMain Magazine reaches over 10,000 unique visitors per month on the site itself in a broad, assignable list of categories such as Scene & Heard (current arts news), Studio Visit (a look into individual artists’ working methods), and collections addressing many modern issues in artmaking.

All of our advertising is sold directly; we do not use a third-party ad platform to sell or display ads. This means your ads will always be regionally relevant, placed by a locally-knowledgeable person at UnderMain—never by an algorithm.

Download this PDF of our media kit, rate sheet, and ad specs.


We offer your business the ability to buy out entire categories of editorial material for allotted time periods. This means your ads will never be remaindered by a statistics engine counting views, nor will they appear next to the kind of cheap, badly-designed advertising ad networks attract.

Our rate sheet can be downloaded here.


We offer three placement sizes.

1) a full-width banner at top, middle, and bottom of page (970 x 90). all of these banners change to a 300 x 250 square on mobile.

2) a siderail half page ad for advertisers requiring a special focus (300 x 600), which changes to a 300 x 250 square on mobile.

3) a stamp ad, appearing along the siderail of the homepage–perfect for small galleries attracting general attention (150 x 150)

As well, the the UnderMain Newsletter reaches over 700 highly engaged subscribers, with a 50% open rate and a 23% clickthrough rate. Each UnderMain newsletter includes a 300×250 box ad.

All our ad sizes are industry-standard. Your designers won’t have to generate custom sizes or redesign existing material to fit.

Design Assistance

We offer design services should you not have access to your own designer. Please reach out! We’re happy to help your business look good in the public eye.

Well-Vetted & Relevant

We accept advertising from sponsors that is relevant, interesting, and engaging to UnderMain readers. Our readership trusts that the quality of our endorsement is respectful to their attention; their support of our advertisers reflects that trust.